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Privacy Policy

Last updated: 20 July 2026

Parfia is a UK perfume discovery app. We built it to collect as little about you as possible. This page explains, in plain English, what we do hold and why.

What we collect

  • A device identifier. When you first open the app we generate a random identifier on your phone. It lets your wishlist, alerts and preferences work without an account. It is not your name, email, or Apple ID, and we cannot link it to you.
  • Your wishlist, alerts and note preferences. Stored against that identifier so they sync and so price alerts can be sent.
  • Sign in with Apple (optional). If you choose to sign in, Apple gives us an anonymous account identifier so your wishlist can follow you to a new phone. We do not receive your password, and we do not require your email address.
  • Subscription status. If you subscribe to Parfia Plus, Apple processes the payment and our subscription partner (RevenueCat) tells us only whether your subscription is active. We never see card details.
  • Outbound shop clicks. When you open an offer or a verified direct retailer product page, we record which Parfia link was used. This helps us detect broken links and understand whether shopping links are useful. Participating offer links may also earn Parfia a commission; direct retailer links are labelled and earn no commission.
  • A push notification token, only if you turn alerts on.

What we never collect

  • Parfia does not send your location to its servers. The store finder uses your rough position (or a postcode you type) only to open Apple Maps when you choose a retailer. Your location or postcode is passed to Apple Maps at that point. Parfia does not receive or store it, and availability varies by branch.
  • No advertising SDKs, no third-party trackers, no analytics profiles, no selling of data. (Our website uses Vercel’s cookie-free, anonymous page-view counter; it cannot identify you.)
  • No contacts, photos, microphone, or anything else the app doesn’t obviously need.

Who we share data with

Our infrastructure providers process data on our behalf: Vercel (hosting), Neon (database), Expo (push delivery) and RevenueCat (subscriptions). A retailer you choose to visit receives a normal browser request and, for a participating offer, may receive a standard affiliate referral. Parfia does not send the retailer your identity.

Deleting your data

Settings → Delete Account removes everything we hold about you from our servers immediately and clears the app. No email required, no retention period, no fuss.

Your rights

Under UK GDPR you may request access to, correction of, or deletion of your data, and you may complain to the Information Commissioner’s Office (ico.org.uk). Because we hold so little, the fastest route is usually the in-app delete button.

Contact

Email support@parfia.app with any privacy question.