PARFIAPerfume,
priced honestly.
The UK perfume app that tells you how a fragrance actually smells — then finds the cheapest place to buy it. Live retailer prices, price-drop alerts, and a finder for scents that smell alike but cost less.
Parfia
THIS SEASON
The Modern Classics
Ten scents that earned their reputation
DIOR
Sauvage
from £62.50
LATTAFA
Khamrah
from £24.99
TRENDING
DIOR · FOR HIM · 2015
Sauvage
“Bergamot and pepper open bright and abrasive in equal measure — a citrus with elbows…”
WHERE TO BUY — 100ML EDT
90-DAY PRICE
THE APP
Every screen earns its place
A clean, editorial take on perfume shopping: browse the season’s edit, read how things actually smell, compare every UK price, and get told when it’s the right moment to buy.
Seasonal, server-curated home
Honest prices + 90-day history
Instant search with real filters
Wishlist, targets and alerts
Shareable gift-finder results
App screens shown with sample data.
WHY PARFIA
Built on one unfashionable idea: trust
Always cheapest first
Every offer list is sorted by price, lowest first — never by commission. It's the founding rule of the product, and it's written into the code.
Descriptions that say something
An original, plain-English description for every fragrance: how the opening, heart and drydown actually smell, and when to wear it. No copied blurbs.
Price-drop alerts
Save a bottle, set your target price, and Parfia tells you the moment a UK retailer goes below it — or when it comes back in stock.
Smells similar, costs less
A note-by-note similarity engine finds close matches for any scent — including genuinely cheaper alternatives, ranked by how alike they really are.
A gift finder that works
Five questions — who it's for, their vibe, notes, budget, occasion — five spot-on picks, and a beautiful card to share straight to Messages.
Private by design
No ads, no trackers, no account required. Your location never leaves your phone, and one tap deletes everything. That's the whole policy.
THE CHEAPEST-FIRST PROMISE
Commission never reorders your options
Parfia is funded by retail affiliate partnerships: buy through a link and we may earn a commission. But the sort order is sacred — lowest price first, every time, whatever it pays us. Product and price data comes exclusively from retailers’ licensed feeds. Nothing scraped, nothing invented: if we don’t have a reliable price, we say “checking UK retailers” rather than guess.
SAUVAGE EDT 100ML — SAMPLE SORT
PRICING
Genuinely useful free. Obsessive for a fiver.
Free
Forever
- Unlimited search and browsing
- Every description, in full
- The cheapest price on every fragrance
- Wishlist with a price alert
- Gift finder with shareable cards
Parfia Plus
£4.99/month · £29.99/year
- Unlimited wishlist and price alerts
- Every retailer compared, not just the cheapest
- 90-day price history on every bottle
- Full “smells similar” and dupes lists
- Home rail personalised to your notes
- New-release radar for the notes you love
QUESTIONS
The honest small print
Where do the prices come from?
Directly from UK retailers’ licensed product feeds, supplied through affiliate networks and refreshed twice a day. We never scrape websites, and we never display a price we haven’t been given. Final prices are always confirmed on the retailer’s own site before you buy.
How does Parfia make money?
When you buy through a link, the retailer may pay us a commission. It never changes the price you pay and never changes the order offers appear in — cheapest first is non-negotiable. There are no ads and your data is never sold.
Are the scent descriptions copied from somewhere?
No. Every description is original editorial, written from each fragrance’s structured note data — what the opening, heart and drydown smell like, and when to wear it. No longevity myths, no marketing superlatives.
When does the app launch?
Parfia is in final testing and launching on the App Store for iPhone, UK-first. Questions, retailer enquiries or press: support@parfia.app.